First, it’s a pretty funny name for something and a fun word to say. Let your imagination run wild and think of something that it could be. Bet you’re wrong!

A blog is simply a web site that takes the form of a personal diary, an online journal, a political soapbox, a collection of links or whatever you want it to be. In other words, it’s a place where you write stuff - your stuff - on an ongoing basis with no real rules. Blogging is typically done in a casual, conversational tone.

There are as many unique types of blogs as there are people, which explains why there are an estimated three million of them! The name actually originated from Web-Log,

which is a similar thing that’s been around for quite awhile.

The author is known as a “blogger”. Sounds like a creature from Star Wars. The blogger doesn’t need any special technical expertise to get their message out on the Web. They just have to love to write about what they do or think. Of course, photos and links to audio and video files can also be part of a blog. You don’t have to write more than a paragraph or two every day. Just be informative and consistent.

New stuff always shows up at the top of the blog so regular visitors don’t have to scroll down to find the latest content. Add a ‘comments’ tool so they can post comments on your blog, link to it or email you. Or maybe not! Some folks just like to surf the Web and see what other folks are doing.

Because blogs have a search engine friendly architecture and can make use of our keywords automatically, they are an easy way to get into a search engines and stay in.

Another benefit from becoming a blogger is to get your visitors to come back to your site over and over again, until they buy – if your site is selling something. This can shorten the sales cycle as visitors can get to know you a little and start to feel comfortable with what you can offer.

Blogging also helps to get free one-way links back to your site which contains your lucrative keywords. Hey – being a blogger isn’t just fun – it can be profitable, too!

Okay, now you’re thinking that this is only something that computer geeks and web site designers can do. Not so! Probably the easiest, free way to turn into a blogger is to follow the easy, 3-step process found at http://www.blogger.com.

Next thing you know – POOF – you’re a blogger!